About the Founder

SJ, founder of ARIMA Public Relations Firm, brings a dynamic blend of creativity, strategy, and experience across some of today’s most influential sectors — including the music industry, social media, nonprofit organizations, the federal government, and global brands such as Under Armour. With a career rooted in storytelling and reputation management, SJ has built a name as a trusted voice in shaping how brands communicate, connect, and inspire.

From working alongside emerging artists and social media influencers to advising established institutions and corporate teams, SJ has cultivated a deep understanding of how to reach audiences authentically — even in moments of uncertainty. Their expertise in crisis management, brand development, and strategic communications allows clients to navigate challenges with confidence and clarity while building trust that lasts.

Driven by a passion for authenticity and impact, SJ founded ARIMA Public Relations Firm to redefine what modern PR looks like — where creativity meets credibility, and every message serves a purpose. Under their leadership, ARIMA continues to help brands find their voice, protect their reputation, and tell stories that resonate in an ever-changing media landscape.

“Authenticity isn’t a strategy — it’s the foundation of genuine connection. When stories are told with honesty and purpose, they don’t just reach people — they move them.” – SJ